New York City once again transformed into a giant, colorful stage as the 99th annual Macy’s Thanksgiving Day Parade took over the streets of Manhattan in a dazzling display of oversized balloons, creative floats, marching bands, and celebrity performances. Drawing millions of spectators both on-site and through live broadcasts around the world, the iconic parade reaffirmed its status as one of the most beloved holiday traditions in the United States.
From towering character balloons to newly introduced floats and musical acts, the 2025 edition of the parade delivered a vibrant blend of nostalgia and innovation as it moved through the Big Apple.
A Timeless American Tradition Returns
First held in 1924, the Macy’s Thanksgiving Day Parade has become deeply woven into American culture. Every year, families gather along the streets of New York City or in front of their television screens to witness the spectacle that officially kicks off the holiday season.
As the parade approached its historic 100th year, excitement was higher than ever. The 99th edition paid tribute to its rich legacy while introducing new creative elements that reflect modern pop culture and global entertainment trends.
This year’s celebration featured:
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Larger-than-life balloon characters
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Newly designed themed floats
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High school and college marching bands from across the U.S.
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Dance squads, cheerleaders, and community performers
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Live music and special celebrity appearances
The result was a visually stunning and emotionally uplifting experience for audiences of all ages.
New Floats Debut at Press Preview in New Jersey
Ahead of the parade, Macy’s hosted a special press preview at its Parade Studio in Moonachie, New Jersey, where media and invited guests got their first look at the newest additions to the float lineup.
Pop Mart’s Labubu and Mokoko Make Their Debut
Among the most talked-about new floats was the colorful creation featuring Pop Mart’s beloved characters, Labubu and Mokoko. The playful and whimsical design instantly caught the attention of attendees and fans on social media.
The float was designed with a vibrant color palette, detailed craftsmanship, and signature Pop Mart aesthetics. It symbolized an exciting blend of Eastern and Western pop culture, highlighting the parade’s expanding global appeal.
This addition represented a broader shift in the parade’s direction — one that embraces globally recognized brands and characters to connect with a younger, more diverse audience.
The Parade Route Comes Alive in Manhattan
On Thanksgiving morning, thousands of spectators lined up along the traditional parade route in Midtown Manhattan, wrapped in scarves and coats as they waited patiently for the start of the show.
As the first floats and balloons made their way through the streets, cheers echoed between the tall buildings. The parade traveled past iconic New York landmarks, turning the city into a vibrant celebration zone.
Families, tourists, and longtime parade fans waved, snapped photos, and soaked in the festive atmosphere. Children stared in awe at the towering characters floating above their heads, while parents and grandparents shared stories of parades they had watched decades earlier.
Despite the chilly November weather, the energy on the streets was warm, festive, and electric.
Iconic Balloons Continue to Steal the Show
One of the most anticipated features of the Macy’s Thanksgiving Day Parade is always the giant helium balloons. This year did not disappoint.
Characters from:
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Classic cartoons
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Animated movies
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Video games
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Children’s shows
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Comic books
…soared high above the streets of New York, guided by large teams of handlers. These balloons required months of precision planning, design, and testing to ensure safe navigation through the city’s skyline.
Each one was met with applause and excitement from the crowd, proving again why they are a central symbol of the parade’s identity.
Music, Dance and Celebrity Power
In addition to the visual spectacle, the parade featured a lineup of live musical performances and celebrity appearances on specially designed performance floats.
Popular artists delivered holiday-themed and hit-song performances, adding rhythm and excitement to the already vibrant event. Dance troupes, choirs, and marching bands enhanced the festive mood with choreographed routines and powerful melodies.
High school and college marching bands traveled from various states to participate, showcasing their talent on one of the world’s biggest stages. For many students, being part of the Macy’s Parade is a once-in-a-lifetime experience.
A Massive Production Behind the Scenes
The Macy’s Thanksgiving Day Parade is not just a public celebration — it is a massive production effort that involves months of behind-the-scenes preparation.
Key facts about the production include:
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Hundreds of Macy’s employees and volunteers
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Weeks of rehearsal for performers
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Detailed float construction requiring expert engineers and artists
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Advanced safety planning involving city officials and police
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Coordination between broadcasters, organizers, and local authorities
Every balloon, float, performance, and movement through the city is carefully timed and monitored. This extraordinary coordination ensures that the parade runs smoothly from beginning to end.
The event is also a major economic booster for the city, drawing visitors from across the country and contributing to tourism, hospitality, and retail industries.
Millions Watch Around the World
While thousands gathered on the streets of New York, millions more watched the parade on television and online streaming platforms. Over the years, the Macy’s Thanksgiving Day Parade has grown into a global event, reaching audiences far beyond the United States.
Social media platforms were flooded with:
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Photos of new floats
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Videos of performances
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Reactions from viewers
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Behind-the-scenes clips
The hashtag related to the parade trended across multiple platforms, showing how the event continues to resonate with fans across generations and borders.
Symbol of Unity, Hope and Holiday Spirit
Beyond the floats and performances, the parade represents something deeper for many people — a sense of togetherness, hope, and tradition.
In a world often filled with conflict and stress, the Macy’s Thanksgiving Day Parade offers a moment of joy, color and celebration. It brings families together, reconnects people with childhood memories, and reminds everyone of the magic of the holiday season.
Many spectators described this year’s parade as:
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“Inspiring”
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“Full of joy”
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“A beautiful start to the holidays”
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“Something the world needs more of”
As the 99th edition came to an end, excitement already began building for next year’s monumental 100th anniversary parade.
Looking Ahead to the 100th Anniversary
With one year remaining until the 100th Macy’s Thanksgiving Day Parade, anticipation is already sky-high. Industry insiders and fans expect even bigger balloons, more elaborate floats, and unforgettable performances to mark the historic milestone.
If the 99th parade was any indication, the centennial celebration promises to be one of the most memorable events in the history of American parades.
Final Thoughts
The 99th Annual Macy’s Thanksgiving Day Parade once again proved why it stands as one of the greatest and most enduring celebrations in the world. Combining art, culture, music, and tradition, it turned New York City into a living canvas of joy and creativity.
From new global characters like Labubu and Mokoko to the classic balloons and grand performances, this year’s parade was a beautiful reminder that tradition can evolve while still honoring its roots.








